Digital tools are becoming increasingly important across veterinary medicine, from clinical workflows to client communication and practice operations.

According to the announcement, Digital Empathy Unveils New Brand as It Evolves Into a Veterinary Technology Company. The development is relevant because it reflects how animal health companies, service providers, and technology platforms are responding to changing expectations in veterinary care.

What Was Announced

SAN DIEGO--( BUSINESS WIRE )-- Digital Empathy today introduced a new logo, brand identity and redesigned website as it evolves into a technology company serving independent veterinary practices. Building on 11 years in veterinary marketing, the team has become a leader in leveraging Artificial Intelligence to understand more of what happens between veterinary teams and pet owners and build tools that help practices act o…