Novel Takes Veterinary Care Beyond the Clinic Through Partnership with Airvet

Digital tools are becoming increasingly important across veterinary medicine, from clinical workflows to client communication and practice operations.

According to the announcement, Novel Takes Veterinary Care Beyond the Clinic Through Partnership with Airvet. The development is relevant because it reflects how animal health companies, service providers, and technology platforms are responding to changing expectations in veterinary care.

What Was Announced

BURLINGTON, Ontario--( BUSINESS WIRE )-- Novel, the Ontario-based companion animal veterinary company has partnered with Airvet, the leading provider of comprehensive pet care benefits for employers, becoming Airvet’s first Canadian veterinary partner. Airvet has supported more than 1.7 million pet families globally and is now responding to growing Canadian demand for accessible and affordable virtual veterinary care.

“Novel is rethinking how veterinary care is delivered, not simply where it is delivered,” said Paul Sassos, Head of Finance and Operations at Airvet. “Their combination of technology, clinical expertise and commitment to accessibility made them a natural partner as we expand Airvet’s support to pet families in Canada.” Extending care beyond the four walls of a clinic Founded in 2024 by co-founders Dr. Brendon Laing and Emma Harris, Novel opened its pilot clinic in Burlington in April 2025 with a foundational belief that all pets deserve care, unconditionally.

Why This Matters for Veterinary Professionals

For veterinary professionals, technology announcements matter when they affect efficiency, access to care, diagnostics, reimbursement, or the daily workflow of the clinic.

At the practice level, the most relevant question is whether the development can reduce administrative friction, improve access to information, or support more consistent communication between veterinary teams and clients.

Industry Perspective

The animal health industry continues to move toward more connected, data-driven services for veterinary practices and pet owners.

While individual announcements should be interpreted in the context of their source, they can help veterinary professionals monitor where investment, innovation, and market attention are moving across the animal health sector.

Original announcement: Novel delivers on that mission through a subscription-based membership model, — https://www.businesswire.com/news/home/20261002511281/en/Novel-Takes-Veterinary-Care-Beyond-the-Clinic-Through-Partnership-with-Airvet